LO2: Treatment

Radio Production

BRIEF

You have been asked by local community radio station, Sheffield Live!  to create a new and original radio show or drama.

You will create the first 5-10 minutes of the new radio show/ drama and include:

1.Presenters/ voice actors 

2.News bulletin

3.Feature/ interview/ narrative 

4.Jingle/ theme music 

5.Bedding music/ sound/ effects

6.Original advert

7.Competition/ social media links

Style & Content -

The radio show we are intending on making is a magazine talkshow, the inspiration for the content of our show comes from Hallam Fm , which has a similar target audience and purpose to the show we are planning upon. Much like Hallam Fm we plan on providing both current music and throwback floor fillers to get listeners ready for their weekend/night out - this will include a variety of genres including Pop, rap and RndB , this will ensure there is a variety of music for the 16-24 demographic and potential to widen the target audience. Our chosen name for the radio station is ONE20 FM, this is relevant to the brief for a local radio station as '120' is one of the main bus route in and out of the city - this could also relate to the frequency at which the show is played at. People who live in Sheffield should be able to make this link, however those who do not can understand the relation to the frequency.

The presenters will be speaking in their local dialect to reinforce regional nature of the show  and peer to peer mode of address, this will be favoured by the young target audience as they will feel a personal relation to the content as this is potentially how they would address people around them. Our show will include songs from the early 90s to present day, this is to ensure that the target audience is sufficiently reached by providing material relevant to each end of the demographic (those aged 16 are likely to be more familiar with current hits however those aged 18+ will recognise some of the older hits).

The main features our show will be competitions, phone ins , requests and regional news bulletins, these are the conventional things found on stations which resemble our own and relate well to our target audience. We are aiming towards a C2DE social grading meaning a low disposable income  - this will be incorporated into the type of advertisements we produce and more importantly the amount of competitions we hold, the potential of winning something will often entice listeners to tune in to be in with a change . The age range we are looking at are most likely to be students in either college or university therefore spending power will be extremely low - offers and competitions are an incentive to listen as without doing so you have less of a chance of winning.

As the show we are making is targeted toward the South Yorkshire area, it is important that we have news stories and weather updates frequently which are relevant to the listener. This should include regular updates in times of adverse weather to keep people up to date with travel disruption, News stories that are important to those who live in the catchment and also local events happening that will draw attention to the area (which the station could be a sponsor of). By offering song requests and phone ins, our show will be seen to be listening and interacting with its audience, by giving people the opportunity to request their own songs, we as a station would then be able to recognise patterns and determine which songs are trending at the moment so that we can improve the running of the show. By giving people the chance to play their own songs we are also potentially widening the target audience as people may choose songs which fall outside of the time period we have outlined therefore begin to challenge that 16-24 demographic.

Advertisements are a big part of any radio station as they are essentially where the funding comes from which supplies other areas of the show such as competitions - advertisements need to be relevant to the spending power and demographic of the audience we are aiming to target therefore key things to include are car insurance, reduced rates at food shops , financial advice, open university places and college open days. By including these kind of advertisements there is potential to increase listenership figures as people are likely to tune in to find the latest deals, not to mention this would help fund other areas of the show.

Running Order -
7.00 - Station jingle  7.00 - News stories and weather
7.01 - Introduction of presenter and theme (confessional)
7.02 - Song (Gods plan)
7.03 - Explaining competitions 
7.03 - Phone in request
7.04 - Song (Feel it still)
7.05 - Advertisement break 
7.07- Station Jingle
7.08- Song (Sean Kingston Beautiful girls)

Genre-

We are aiming to make a magazine evening show which runs from 7pm to 10pm (potentially the time the target audience are getting ready to leave for a night out), the shows ultimate purpose is preparing the listeners for their night out. The content which is discussed on the show will relate back to the time the show is aired and what its purpose is for example the presenters chatting about where they would go out should they not be at work, or where their favourite bars and restaurants are. There will still be conventional parts to the show which run through the standard day, however they will be more reverent to the time of day the show is being aired for example when the weather update comes on the hour, the presenters may relate this to people going out and whether they will need a coat or umbrella.

Audience Record Ideas-

 Plan

Potential Names-

• SHF
• ONE 20
• FORGE FM
• Kelham FM

Our chosen name for the radio station is ONE20 FM, this is relevant to the brief for a local radio station as '120' is one of the main bus route in and out of the city - this could also relate to the frequency at which the show could be played at.

Potential song choices:

- Akon , Dont matter

- Destiny's child, Say my name 
- Sean Kingston , Beautiful girls
- Britney Spears, Toxic
- Outkast , Ms Jackson
- Coolio, Gangsters Paradise
- Ne-Yo, Miss Independent
- Drake , God's Plan
- Bruno Mars ft Cardi B , Finesse
- Kendrick Lamar ft SZA , All The Stars
- Portugal The Man , Feel it Still
- MK17


Choices-

- Sean Kingston, Beautiful Girls
- Outkast, Ms Jackson
- Drake, God's Plan
- Bruno Mars ft Cardi B , Finesse
- Portugal The Man, Feel It still




Jingle - 


"START YOUR NIGHT RIGHT"